A respected marketer and change driver, González has written three books, Living and Working Abroad, How to Live and Work with the Portuguese, and How to succeed in doing business the Swedish way.

As a global leader, González’s personal mission is to motivate and energize large organizations to be more ambitious in profitability, purpose, and people, through respect for diversity of thought, culture, gender, experience, and beliefs.

González majored in Economics at the Universidad Complutense de Madrid and received a Master of International Trade and Finance from the École Supérieure de Commerce de Paris. He is fluent in English, Spanish, Portuguese, and French. In January 2021, González became an independent member of the Board of Sodexo and since July 2023 he is also a board member of Mundi Ventures.