When we share your Personal Data as described below, we will take the necessary steps to ensure that any third-party recipients have implemented reasonable security mechanisms to protect your Personal Data.
a. We do not disclose your Personal Data to third parties for their own direct marketing purposes
We do not disclose your Personal Data to third parties for their own direct marketing purposes. However, if you direct us to share your Personal Data with third-party sites or platforms, such as social networking sites, these third-party sites or platforms could potentially use your data for marketing reasons.
b. We may share your Personal Data within the Radisson group
Your Personal Data may be accessed within Radisson. This means that we may share your Personal Data across the Radisson group of companies, which includes affiliates and subsidiaries. Access will always be controlled on a need-to-know basis, and only provided where it is necessary to provide you with requested services or to allow us to perform any necessary or legitimate functions (including for operational, management, administrative, supervisory or evaluative purposes).
c. We may share your Personal Data with hotels operating under a Radisson brand, and vice-versa
We may share your Personal Data with hotels operating under a Radisson brand. For instance, when you make a reservation for a hotel room, that reservation will be centrally managed by Radisson Hospitality Belgium SRL and then shared with the hotel you booked so that they can accommodate you and manage the contractual relationship with you (invoicing, payment, booking management etc.); if you are a Radisson Rewards member, or a returning guest, we will share your account details with the hotel where you are staying for them to grant you the benefits linked to your member status, or facilitate your check-in. Likewise, hotels operating under a Radisson brand may share your Personal Data back with us, for instance when you make a booking directly with the hotel or have special requests or make a complaint with the hotel.
As mentioned above, the Radisson portfolio of hotels includes leased, managed and franchised hotels.
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Leased and managed hotels are operated by Radisson or one of its affiliated companies. The data sharing with leased and managed hotels generally remains within Radisson Hotel Group who operates the hotels.
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On the contrary, franchised hotels are operated by third parties that are separate from Radisson. Therefore, your Personal Data is shared with such third parties within the framework of their franchise agreements with Radisson.
d. We may share your Personal Data with owners of Radisson managed hotels
Managed hotels are operated by Radisson but belong to third-party owners. Within the framework of their contractual relationship, some of your Personal Data may be shared with the owners under a joint controllership agreement or may be transferred to them in their capacity of independent controllers.
We share data with owners of Radisson managed hotels essentially for the purpose of maintaining the hotel accounting system, including, without limitation, books of accounts, guest records and front office records.
You can request more information regarding the nature of the relationship between Radisson and the owners of Radisson managed hotels, as well as the name of such owners, by contacting us via the privacy center.
e. We may share your Personal Data to our trusted third-party suppliers who may process it on our behalf
We rely on trusted third parties to perform a range of business operations on our behalf. We always use our best efforts to ensure that all third parties we work with will keep your Personal Data secure. We only provide them with the information they need to perform the service, and we require that they do not use your Personal Data for any other purpose. For example, we may entrust services that require the processing of your Personal Data to:
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Suppliers that provide customer care assistance for reservations, complaint handling and/or loyalty operations;
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Third parties that assist and help us in providing digital services (such as online check-in and check-out), identity management, or ratings, reviews and surveys;
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Advertising, marketing, digital and social media agencies to help us deliver advertising, marketing, and campaigns, to analyze their effectiveness;
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Third parties that assist and help us in providing IT services, such as platform providers, hosting services, maintenance and support on our databases as well as on our software and applications;
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Payment service providers and credit reference agencies for the purpose of assessing your credit score and verifying your details where this is a condition of entering into a contract with you;
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Lawyers, auditors, financial advisors, and other third-party service providers in connection with their services to Radisson.
f. We may also disclose your Personal Data to other third parties
If Radisson or a part of its assets are acquired by a third party, Personal Data we hold relating to those assets will be one of the transferred assets. In such cases, your Personal Data will be processed by the buyer acting as the new controller and its privacy policy will govern the processing of your Personal Data.
We may also share your Personal Data with partners of our Radisson Rewards loyalty program when you choose to redeem your points with one of them.
Finally, we may disclose your Personal Data to any regulatory, statutory, governmental or other relevant authorities, agencies or bodies and industry regulators, and any other person to whom Radisson is compelled, required or permitted to do so by law, rules or regulations, legal process or litigation, or to any person pursuant to any order of a court of competent jurisdiction or comparable legal process.