Meetings

Today's event planners are tasked with pushing the boundaries of innovation, all while navigating a sea of constraints. Yet, by applying findings from the science of creativity, it's possible to transform these restrictions into opportunities for creative problem solving. Indeed, those familiar with the latest research are flipping traditional meeting spaces on their head by designing immersive experiences that turn down sensory input so that participants can tune-in to their internal world of ideas.Memorable meeting planning is all about attention to detail. And, by placing a particular emphasis on sensory experiences such as lighting and sound, we can subtly encourage participants to delve deeper. While we often see and hear what we expect to see and hear, given the opportunity to hone in on one sensory element at a time, we can break free of mental constraints that limit our thinking.