Meetings
Why you should consider a secondary city for your next event
It's always a good time to branch out from the tried and tested popular MICE destinations and explore new locations for your meetings and events. While capital and primary cities will always be attractive to meeting planners, a new notable trend is emerging and a multitude of secondary cities are gaining prominence, according to Global DMC Partners, the largest global network of independent Destination Management Companies, which recently unveiled its Global Destination Index. 'This shift in travel preferences highlights a transformative aspect of the industry, where the popularity of destinations is no longer solely dependent on a few primary cities,' says Global DMC Partners President & CEO Catherine Chaulet. 'Instead, a diverse array of secondary locations is now collectively shaping the travel landscape, offering a rich and multifaceted experience to meeting and event attendees worldwide'.
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